coOwn

Thehumanstaysontop,supportedbythemachine

A centaur is a human on top, helped by the machine to do more. Scientists using machine learning and programmers using coding tools are finding exactly this: the tool helps them do more, the way the horse part lets a centaur run faster.

That is the experience coOwn is aiming to deliver: technology designed to support businesses, with tools they can adapt to their own needs.

Two Ways to Work With a Machine

Prescriptive: Reverse Centaur
Technology that expects the worker to conform to its specific intended use. The human is in the loop to support the machine, for example correcting LLM-generated material or running errands at the machine's direction.
Holistic: Centaur
Technology that expands the worker's agency and possibility and enables them to do new things. The human is on top, supported by the machine and helped to do more.
The horse is on top, with the human running at the bottom.

In reverse centaur mode, the machine sets the direction and the human serves it. This side of the market is where the puck is today, and it will keep delivering strong outcomes in the coming years.

What Centaur Technology Looks Like

Expanded agency
Tools that enable people to do new things, not just follow a prescribed use.
Adaptable tools
A set of tools businesses can shape around their unique needs.
Human oversight
External requests wait for the inbox owner's approval before BrainMail responds.
Approvals built in
Actions like adding to a Brainwave or creating a meeting can be approved or declined by email.
Audit and access control
Both are built into BrainMail.

Where the puck is going to be

A new market opportunity is emerging: users and business owners will demand holistic technologies that give them the powers of a centaur to grow. coOwn's product direction is aimed at this emerging category.

BrainMail reflects it. Instead of asking everyone to learn a complex interface, people work with email, a familiar tool, while the human stays in charge through approvals. Employees, partners and customers can get reports, share progress and organize meetings without touching the system.

Colleagues collaborating over email on a laptop

Continue the Conversation

Send a note about how this approach fits your business. I can answer questions, explain how I am thinking about it, and enable the service and send screenshots.

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